{"id":25501,"date":"2018-03-14T14:58:37","date_gmt":"2018-03-14T13:58:37","guid":{"rendered":"https:\/\/newwebsitewp-g3hcfhbgh2e5bjdf.italynorth-01.azurewebsites.net\/marketing-automation-and-sales-funnel-the-close-relationship\/"},"modified":"2018-03-14T14:58:37","modified_gmt":"2018-03-14T13:58:37","slug":"marketing-automation-and-sales-funnel-the-close-relationship","status":"publish","type":"post","link":"https:\/\/website-wp-staging-hfbsdsgxemd3dfed.italynorth-01.azurewebsites.net\/en\/marketing-automation-and-sales-funnel-the-close-relationship\/","title":{"rendered":"Marketing Automation and Sales Funnel: the close relationship"},"content":{"rendered":"

In our previous article<\/a>, we introduced the importance of marketing automation<\/strong> to enhance customer relationship management. Today, we continue discussing marketing automation <\/strong>by introducing the significance of the Sales Funnel<\/strong>, which is closely linked to marketing automation due to its meaning: the ability to automatically create and distribute content based on customer interests and expectations. This is certainly its greatest innovation. But what else can be done with marketing automation, and most importantly, how is the relationship between marketing automation and the sales funnel <\/strong>built and strengthened?<\/p>\n

Let’s discover it together!<\/p>\n

Marketing Automation and Sales Funnel: an unavoidable relationship<\/strong><\/h2>\n

Let’s begin this second step in the depths of the marketing automation guide by starting with the meaning that marketing automation holds. In simple terms, marketing automation<\/strong> is a process based on the use of technology to generate targeted leads, nurture them, qualify them, and convert them into real customers. <\/span><\/p>\n

Therefore<\/em>, marketing automation and the sales funnel <\/strong>together fulfill the most important task: guiding leads through the customer journey <\/em>and converting them into customers.<\/p>\n

To make all of this possible, targeted, omnichannel marketing activities are essential, personalized based on the characteristics of the people they are intended for, and according to their level of interest and behavior.<\/span><\/p>\n

\"Marketing<\/span><\/p>\n

There are many advantages of marketing automation<\/strong>, as having clear goals in a company is the first step to achieving them, and marketing automation acts as a reliable ally for optimizing results in a short amount of time. Below are some of the most important ones: <\/p>\n

    \n
  1. Track the customer’s history and all their interactions with the company’s marketing channels.<\/span><\/li>\n
  2. Prepare complex marketing campaigns automatically that would otherwise require a significant amount of time.<\/span><\/li>\n
  3. Have information to support business decisions and monitoring to measure the ROI of integrated marketing actions across different channels. <\/span><\/li>\n<\/ol>\n

    The fundamentals of Marketing Automation<\/strong><\/h2>\n

    Before delving into the close relationship between marketing automation and the sales funnel<\/strong>, let’s thoroughly analyze what concretely characterizes marketing automation, starting from the fundamentals\u2014those that not only define it but also keep it alive and attractive for business development.<\/span><\/p>\n

    Let’s start by saying that an effective marketing automation<\/strong> strategy cannot do without three basic elements: strategy, content, and technology.<\/em><\/span><\/p>\n

    1. The Strategy<\/strong><\/h3>\n

    \"\"The strategy <\/strong>is the foundation on which the ability of marketing automation <\/strong>is based to:<\/span><\/p>\n